Book Review: Toilet Paper Entrepreneur
Toilet Paper Entrepreneur ‡
Since its after Christmas, and you are probably flush with a bit of holiday cash, and you are ready to start on a new business endeavor…how about about spending some of that money on a book? The Toilet Paper Entrepreneur is small book (175 pages) that cover a lot of ground about starting a business.
Ok, before I start, why might you ask would I review a business book on a tech site? Two reason: first, most computer books are boring, you probably wouldn’t want to read them even if they were ‘good’. Second, this book is peppered with tips about how to use tech to help run your business on a shoestring budget.
The book’s primary focus is small ‘bootstrapped’ start-ups. If you are planning a $5MM venture round, while some of the techniques in the book could be useful, you are probably not the focus of this book. On the other hand, if you’ve got an idea for a small business, or you are running small business this book may be for you.
The first two sections of the book cover motivation, and creating a vision of where you want your business to go, while the second part deals with a more nuts and bolts approach to running your business. If you are just getting started running your business, or trying to decide where you want to go with a business, this book could be very helpfull to you. Be warned, the author, Mike Michalowicz uses some crude language, so it’s not for the under 16 set, but its very easy to read, and he is able explain concepts well.
Here is the tech tie in, throughout the book there are gray boxes with TPE TIPS, a good number of them deal with Internet tools to help you run your business. Its like a getting an extra bonus in your book.
Whether you get the book or not, the author also has a blog that’s worth reading.
