As you probably figured out from my last post: The Economics of Ebay, I’m going to try and sell stuff that most people would normally sell on eBay without using eBay. The Goal is to do it for less then what I would pay on eBay.

One of the most critical things I am going to need is some type of store to sell stuff. In comes an email from Auctiva with an offer to use the “pre-release” version of their new web store application–Auctiva Commerce . I looked at the store and and the promotional offer, which means that in my case it will be essentially cost free until April, and decided to try it out. (Markters let this be a lesson to you that sometimes timing is everything.)  Auctiva is a company that specializes in tools for ebay sellers. I’m guessing that with the change in the way the eBay does business with its eBay Stores sellers, they tried to create a product that better meets those sellers’ needs. The product has a number of nice features (like sophisticated sales tax setup, and shipping integration) and is still missing some stuff  (an About Me page or a Terms and Conditions Page) All of these issues are being worked on in some way or another, and are to be expected in a new product, none of them are show-stoppers and the product is very usable in its current state.

See my Store as its built here: solutions4tech.auctivacommerce.com

There are two major free Office Suite Zoho Office (zoho.com) and Google Documents (docs.google.com) that I am aware of.  Both are competent suites but they have limited functionality. Google Documents includes a word Processor, spreadsheet and presentation application.  Zoho has the same as well as a number of other applications including an organizer, invoices, and CRM. The office applications are free but some of their other applications are subscription based.

Having worked extensively with the Google Applications, my general feeling is that it is good for basic word processing and spreadsheets, but if you are interested in slightly more sophisticated formatting, you will be disappointed.   Google Does not allow you to create columns, and embedded table formatting is quite limited. 

I’ve looked at Zoho as well, and tried some basic formatting on it as well and came to the same conclusion. While the tables have more formatting options, it also doesn’t support columns. Overall, I think that Zoho has better features than google, and its worth a look.

While I don’t do the most sophisticated formatting on my documents, I do like to have a certain level of features,  and I don’t feel that either of these free suites will suite meet my needs. If you choose to use them for your primary office application make sure that they will do what you need before you throw away your PC based software. I think I’ll stick with OpenOffice for now.

If you know of any other suites, please feel free to let me know in the comments.

“entia non sunt multiplicanda praeter necessitatem”
(entities must not be multiplied beyond necessity).–Occam’s razor

Given that I write a blog, I spend  a lot of time reading other blogs, both on general business subjects and on blogging business. Over the past two weeks I read (and commented on) two posts that really got me thinking about social media.  The first post was on the DuctapeMarketing  blog. It was an post about creating a special role or position in a company for the person that handles Social Media (“Adding a Chief Conversation Officer” ); I got into quite a rant on this one. The other article was on Graywolf’s SEOBlog, where he discusses the fact that Social Media is so complex that its not possible for there to be experts on the subject (“Is There Really Such a Thing as a Social Media Expert“). After reading both these postings and ruminating on the subject for a while I came to a realization– Social Media isn’t new, and its mostly hype.

What we call social media on the Internet has existed in some form since the  the beginning of time. Since the invention of printing with movable type, there have been newspapers and letters to the editor; since the 1960′s there has been some form talk radio; since the late 70′s there have  been call in TV shows. Twitter is the Internet equivalent of a cocktail party, where you can get involved in  conversations on different topics with various groups of people. In the late 80′s and early 90′s people wrote books about ‘networking’ at these types of events, there were even (and still probably are ) seminars on how to ‘network’. Facebook, Linkedin, et all, are quite similar to regular social or business luches with friends or colleagues. Before Digg, if you wanted to know what people were reading, you could check out your coffee shop, or hotel lobby, or even a park at lunchtime. The big difference between non-internet versions of ‘being social’ and the new Internet ‘social media’ is access and speed.  The concepts and skills manage these activities have not changed much.

Once you get past the hype, and objectively look at social media, you will see that most of the skills you use to be social, will work with social media too. Now, don’t get me wrong, there are technical nuances and issues that you will need specialists to help you with, but the overall strategy and tactics have been around for hundreds of years. Just look at Martin Luther, who nailed a listing of his criticism’s of the Catholic Church to a church door, perhaps he was one of the earliest bloggers. And if you want to know how to drive traffic to your blog, spend some time studying the tactics that Benjamin Franklin used to increase the circulation of his brother’s newspaper.

This is the third post in my series on Cloud Computing. Click here for the introduction and index.

Email is the obvious place to start with cloud apps because its both one of the oldest cloud based applications, and because its one of the most common. Almost every email provider has a web based email program, so its pretty easy to get your mail on the web. the problem with most of those web based applications is that they only allow you to read one email account at at time. Since I have personal email address, a business email address, a blog email address, and an email address that only my in-laws use, I don’t want to be going 4 different places each time I check my email.  PC based email programs like Outlook Express, and Mozilla Thunderbird let you pull and send from different accounts in the same program, I want to be able to do this on the web too.

This is the second post in my series on Cloud Computing. Click here for the introduction and index.

Updated 12/17/08 with a ‘Good’ item I forgot– Sharing Data.

OK now that I bored you theory in my last post, I’ll finally give you something mildly worthwhile.

The Good

• You can use less than state of the art hardware since all you are running is a web browser.
• There are lot of free apps.
• You don’t have to update your programs.
• You can work anywhere you have an Internet connection, on any computer.
• You data is backed up on the provider’s server so you don’t have to worry about hardware crashes.
• You can share data easily with others

The Bad

• No Internet, no work.
• Many Internet based applications  don’t have all of the features of comparable pc based applications.
• You have to remember lots of logins and passwords

The Ugly

• If your application provider goes out of business your data goes with them.
• Bad guys don’t need access to your computer to try to access your data.
• If someone gets your password, they have your data (at least for that application, if you don’t use the same password everywhere!!)

This is the first post in my series on Cloud Computing. Click here for the introduction and index.

What is cloud computing?

Cloud computing describes computing where the Internet and Internet technology is a major portion of  an application. Examples of Cloud Computing include Web Mail programs, like Gmail, and photo sharing applications like Photobucket. Typically cloud computing only requires a web browser on the users’ computer, and an Internet connection.

Why is it called cloud Computing ?

Cloud computing got it name because about 15 years ago when people created diagrams of network connections they decided to make the Internet look like a cloud. (Don’t know why, but its always been that way.–they could have used a mushroom and called it mushroom computing…much more interesting.)

Why would you want use cloud computing

With cloud computing you don’t have invest in top of the line hardware to run sophisticated programs, the powerfull hardware is on on the server. All you need is a computer with a web browser, and an Internet connection. There are many applications that are free, and other applications can be used via subscription and may be more cost effective than purchasing an application for your PC . (This pay as you go method of prvoiding sofware is sometimes called Software as a Service or SaaS.) You also don’t have worry about updating your software and your data is stored on the server so you don’t have to worry about a PC crash destroying your data.

How about a picture of cloud computing ?

Cloud Diagram

What if I want to see real pictures of clouds ? 

Click here

How about a Cloud Computing Haiku ?

Why clouds and not rain/Rain makes the computer wet/Clouds block the sun’s glare 

Cloud computing sounds great so far.. but wait for  my next post where I talk about the advantages and disadvantages of cloud computing. (Storm clouds on the horizon perhaps.)

My Data’s up in a cloud, of that fact I may be proud.
You may or may not become wowed , but this info I shall shout aloud. 

I’ve always wanted to able to sit at any computer anywhere, whether at home or on the road, and be able to run my business with no worries about hardware or or software. Over the past few years the internet has grown to the point where this just may be possible for a small business owner. Among tech geeks, running your software over the internet  is known as cloud computing. If you’ve  ever used a web mail program like Hotmail, Google Mail, Yahoo mail, or AOL mail, you’ve already been computing in the “cloud”. 

I have started a few small business in my lifetime. Currently I am running a part-time home based business business that consists of this blog and a consulting business. Since this blog is about getting value from technology in a small business, I want to show you how I use technology to run my business better. 

Starting the business

Instead of paying a company to incorporate my LLC, I got on to the Georgia Secretary of State’s website, printed the forms and followed their directions to incorporate my LLC. This saved me about $100 in fees from a registration website. It may be worth your while to get to your states website and see if you can do this yourself. (I think you can only do this yourself if you register your corp. in the state you live in, but I’m not a lawyer and this isn’t legal advice.)

Internet and hosting

I use ATT DSL (So there’s no money saved there ). I registered my sites with GoDaddy.com‡ They usually have a good deals on website registration. While there are some free web hosting services, I also use GoDaddy‡ for my web hosting. They are very reputable, and since a good deal of my business comes from the web, it worth paying for hosting. GoDaddy has applications that you can install for free on its paid hosted sites, and I use a one of those, a blogging platform called WordPress  (So I didn’t pay for that at least). In any case I have  2 websites for less than  $120 per year  including annual registrations and monthly hosting fees. (Thats about $10/month !!!.)

Applications

I use both OpenOffice.org (a free MS office like office suite you install on your computer) and Google Docs for my Wordprocessing and Spreadsheet needs. Since both are free is saves hundreds ($250) compared to shelling out the big bucks for MS Office. For email I use Google mail (gmail). It allows me to consolodate my 5 email addressed (blog, consulting, 2 personal addresses, and one address that only my inlaws use) into a single location. Its easy to use and pretty robust for a web based email client

I do pay for my accounting software. I use Quicken Home And Business. But to save money I don’t upgrade it each year, I take about two and a half years between upgrades. I strongly belive that if it works, there’s no reason to upgrade (if you have to pay). I upgraded this last time becase they said that they were shuttng off my online bank access.

I think that, on average I have saved about $400 over the life of my business by making smart technolgy choices. 

I’m thinking of moving entirely to “the cloud” sometime soon so I’ll probably let you know how that goes.

No..this isn’t a political post, I’m just using the the successfull Obama campaing as a mini-case study for how you can use the web to improve your business. 

One of the thing that is frequently talked about in the press, was the Obama campaign’s use of the web to interact with  his supporters– To Summarize, he had the designer of the Facebook social network design his campaign website. His site allowed him to accomplish the following goals

1. Present his Platform (Product Information)
2. Collect Money (E-Commerce Sales)
3. Inform Supporters of Events (Promotions/Advertising)
4. Communicate with Supporters (Advertising)
5. Obtain Feedback from Supporters (Market Research/Customer Service)

If you are running a small business you hould want your web presence to accoplish as many of these goals as is possible.

Ok, you say “now that you have told me what I already know, how am I going to do it ?”

Below is a list of tools and hints and resources to help you:

1. Pick the right domain name. This link is to a Video blog about how to pick a good domain name by Bob Parsons at GoDaddy.com. You can also register you domain name at goDaddy.com‡. I have my Domains registered at with GoDaddy, as well as my web hosting and some of my email accounts.

2. Create a website with interactive features. Once you have a domain– Google has a great free tool called Google Sites, that allows you to create a website withn many features  (like announcements, Calendars) and other information and, it does not require any programming. Google Forms lets you collect data and information from site visitors and store them in a google Spreadsheet.

4. Ceate a blog. Blogs are a great way to ceate  personal interaction with you customers. I recommend you get blogging platform created for businesses. If you have some technical savvy you can use use the ‘quick install apps from goDaddy’s Hosting Connecton‡ (This blog is setup that way with a blogging program called WordPress), or you can have your blog hosted by WordPress.com for a reasonable prices.

5. Send an email newsletter. Newsletters are a great way to communicate with your customers. Make sure that you have valuable and informative content as well as promotional  information. A tool that comes well recommented for this purpose is  Aweber‡. They lots of tools to help you leverage your email list.

6. Setup a web store. You can use goDaddy’s Quick Shopping Cart‡ (I have used it, and found it to be pretty good) or one of the many other ecommece sites out there. Don’t forget to setup a payments, PayPal and Google Checkout are good options for a basic store.